Take a Swipe at Loyalty

Frustrated with traditional advertising, tired of traditional results…take a swipe at loyalty.  Loyalty Cards can and will increase your business' position in the consumer's consideration set.  The consumer has choices, reward your loyal customers for their frequency of visits.  Loyal customers not only spend more on each visit but also are twice as likely to refer a new customer.  "Loyalty is the key to profitable growth."  Fred Reichheld

Statistics that Matter

The following statistics were presented in the American Express Market Brief in September of 2007:

·         Over 85% of U.S. households participate in at least one reward program.

·         Participation in loyalty card programs has doubled from 2006 to 2007.

·         It costs 6 to 8 times more to acquire a new customer than it does to keep an existing customer coming
  back again and again.

·         Chains have increased visits among card holder members by up to 93% and incremental sales by up to 65%.

·         Loyalty cards increase visits…28% of consumers report they are "Extremely Likely" to increase their visits
  to a business if they have a loyalty reward card from them.

·         Loyalty cards increase your position in the consumer's consideration set, following is the impact

          TOP-OF-MIND can have on a consumer's selection process if participating in a loyalty program….

o        11% say they are "ALWAYS" part of the consideration set, outstanding…

o        40% say "most of the time", excellent…

o        43% say "some of the time"

o        that is a total of 94% of the time your business is being considered… proof you want to be on
  their SHORT LIST.

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